A new pureDKNY scent based on A Drop of Verbena…
Verbena Basil is a delicate plant sourced from Togo for pureDKNY a drop of verbena. Although a herb, it has a sparkling citrus, lemon-like quality. Verbena has been used in fragrances as well as in infusions for centuries. This particular plant is a hybrid between the Verbena and Basil plants. The addition of the basil lends, a crisp green nuance to the overall character of the oil providing an amazing freshness and brightness.
The fragrance has been crafted to accentuate this freshness and brightness of the raw material balanced within a sophisticated, light floral structure. The end result is a sparkling, wet, fresh fragrance which personifies the pureDKNY brand.
It's a fresh, natural, pretty fragrance.
Since the launch of the first pureDKNY fragrance, A Drop of Vanilla, we partnered with leading humanitarian organization, CARE.
CARE fights the root causes of global poverty in the world's poorest countries, placing special focus on working alongside poor women.
With pureDKNY a drop of verbena, we will be continuing our partnership with CARE to support verbena basil farmers in Togo, Africa.
Occasion: Perfect anytime
Feel: Pure & Calm