DKNY Fragrances UK Website Privacy and cookies policy

When you provide us with information through this UK website, www.dknyfragrances.co.uk ("DKNY Fragrances UK Site" or "this Site"), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to this Site is subject to this Privacy and cookies policy. Please note that this Privacy and cookies policy governs only information provided to ELC Online UK. It does not govern any other information or communications that may reference DKNY Fragrances, e.g., communications from DKNY counters located within brick and mortar retail stores. If you visit one of our other regional websites, e.g., DKNYfragrances.com, you are subject to the Privacy and cookies policy applicable for that website and we suggest that you consult such Privacy and cookies policy. This Privacy and cookies policy was last updated on 16th November 2009.

1. Information Collection

We do not collect personally identifiable information about you, except when you provide it to us directly or through a third party. For example, if you decide to complete a user registration form or complete an online survey, you may be asked to provide certain information such as your contact information (name, email address, mailing address and telephone number), birthday, gender and the brands and products you use.

Sensitive information is not generally sought through this DKNY Fragrances UK Site. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it in accordance with this Privacy and cookies policy.

If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. Please note that if you do not wish to provide any personal information.

Prior to your submission of your personally identifiable information to this DKNY Fragrances UK Site, you will be asked whether you consent to the processing and transfer of your personal information in accordance with this Privacy and cookies policy. If you consent, you will be able to submit your information to this DKNY Fragrances UK Site.

2. Use of Personally Identifiable Information

We strive to provide you with information on the full range of DKNY Fragrances. In order to provide you with this level of service, we may use your personal information in the manner described below:

a. Communications to Serve You

If you have elected to provide us with your contact information, e.g., by registering at the DKNY Fragrances UK Site or emailing our Customer Service department, we may provide you with service related announcements concerning the DKNY Fragrances UK Site or contact you regarding your customer service requests. For example, all registered users will receive a welcoming email to confirm their registration. We may also contact you to respond to product questions that you may express. These types of communications are necessary to serve you, and to provide the high level of customer service that we offer our customers.

b. Opt-In Communications

In addition to the essential service related announcements that we will send you as described in Section 2(a) above, if you opt-in during the DKNY Fragrances UK Site registration process or at other times when you submit personally identifiable information, the information you provide may be used to create and deliver to you our newsletters, surveys or other communications containing product and event information, fragrance tips or promotions ("Opt-In Communications"). For example, we may look at what you have previously viewed in an attempt to tell you about promotions that will be of particular interest to you. We will also assume that you have indicated your consent to opt-in if you have given us your details when signing in without opting-out by un-ticking the consent boxes. If you prefer not to receive such Opt-In Communications, please do not opt-in to receive these communications or, if you are giving us your details, please opt-out when given the opportunity to do so. If you do opt-in (or if you do not opt-out when signing up) and latter decide that you would no longer like to receive these communications, see Section 13 (Choice/Opt-Out) below.

3. Use of Personally Identifiable Information by Group Companies

We may share your personally identifiable information with our affiliates and other divisions our company that distribute and market DKNY Fragrances products (the "Group Companies"). Group Companies may use this information in accordance with this Privacy and cookies policy. See also Section 6.

4. No Disclosure of Personally Identifiable Information for Third Party Marketing Without Your Consent

We will not provide your personally identifiable information to third parties for their use in marketing their products or services to you without your consent.

5. Disclosure of Personally Identifiable Information

a. Fraud Protection and Compliance with Law

We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

b. Service Providers

We may retain other companies and individuals to perform functions consistent with our Privacy and cookies policy on our behalf. Examples include customer support specialists, webhosting companies, fulfillment companies (e.g., companies that coordinate mailings), data analysis firms and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose. See also Section 6. Please note that any service providers which may be named in this Privacy and cookies policy for your convenience, e.g., Google Analytics in Section 7 hereof, are not our only service providers.

c. Special Events

If you elect to participate in any promotions, sweepstakes, surveys, questionnaires or other events during your visit to our DKNY Fragrances UK Site, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties. By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties. This Site is not responsible for and disclaims all liability for any use of the information you choose to provide to such third parties.

d. Business Transfers

As we continue to develop our business, we might sell certain assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the DKNY Fragrances UK Site you agree that your data may be transferred to such parties in these circumstances.

6. Transfer of Data to Other Countries

The Group Companies and third parties referenced in Sections 3 and 5 who will receive your information only for the purposes set forth in this Privacy and cookies policy, the third parties with whom you direct us to share your information referenced in Section 4 and the databases in which your personally identifiable information may be stored may be located both inside and outside the United States ("US") and the European Union ("EU"). By providing personally identifiable information to this DKNY Fragrances UK Site, you acknowledge and accept that the Group Company or third party which receives your personally identifiable information may be located within a state or country which does not guarantee the same level of protection for personally identifiable information as the one in which you reside.

7. Cookies, IP Addresses, Pixel Tags & Tracking Technology

A cookie is a piece of data that enables us to track and target your preferences. We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience and your use of our DKNY Fragrances UK Site. The cookie will be stored on your computer's hard drive until you remove it. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the DKNY Fragrances UK Site, but you may be limited in the use of some of the features.

We may also use IP addresses to analyze trends, administer the DKNY Fragrances UK Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.

When you visit this DKNY Fragrances UK Site or view one of our emails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our DKNY Fragrances UK Site and personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.

We are continuously working to make your experience on our DKNY Fragrances UK Site better. To this end, we have retained a company, Google Analytics, to assist us in better understanding your use of our DKNY Fragrances UK Site. Google Analytics will place cookies on your computer to collect information on our behalf that will show us how you come to our site and how you use and navigate our DKNY Fragrances UK Site. Google Analytics is contractually required to maintain all information collected on our behalf in confidence.

However, you can decide if you want to accept cookies by changing the settings on your browser either to accept all cookies, reject all cookies, or notify you when a cookie is set. Switching off cookies will still allow you to view the majority of content on our site, although it may restrict your use of our interactive tools.

Some of our other business partners and service providers may also use cookies on their sites. For example, you may have clicked through to our Site from one of their sites. We have no access to, or control over, these cookies and do not accept any responsibility for such third party cookies. Please refer to the privacy policies posted on the applicable third party website to understand the third party's use of cookies and your options relating to those cookies.

8. Use of Aggregate Information

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing products and marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of the Site, such as information regarding which of our pages are most popular. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners. See also Section 6.

9. People under 18

If you are under 18 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register. This Site is not designed for minors and we do not knowingly collect personally identifiable information from any person under 18 years of age. If you are under 18 years of age and have any questions or concerns about this Site, please seek guidance from a parent or responsible adult.

10. Links

This DKNY Fragrances UK Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy and cookies policy applies only to the information we collect on this DKNY Fragrances UK Site. We encourage you to read the privacy policies of other websites you link to from our DKNY Fragrances UK Site or otherwise visit.

11. Security

We implement various security measures in accordance with industry standards to protect the security of your personal information. Your personal information will be stored at facilities located across the world and not necessarily within the EU. See also Section 6. If you have any questions about security at the DKNY Fragrances UK Site, you can email us on dknycontact@dknyfragrances.co.uk

12. Accuracy of and Updating Your Information

We will take reasonable steps to create an accurate record of any personal information you have submitted through this Site. However, we do not assume responsibility for confirming the ongoing accuracy of your personal information. You are responsible for keeping your information on file with us up to date. You may review and change the personally identifiable information you provide to us at any time by emailing us at: dknycontact@dknyfragrances.co.uk. If you are a registered user, you can also review, change or correct your personal information at any time by emailing us at: dknycontact@dknyfragrances.co.uk.

13. Choice/Opt-Out

You may opt out of receiving future Opt-In communications when you register at this Site or otherwise provide your contact information to us. You may change your preferences at any time by emailing us at dknycontact@dknyfragrances.co.uk or clicking the "unsubscribe" link at the bottom of each Opt-In Communication e-mail you receive. Please note that this opt-out only applies to DKNY Fragrances UK Site Opt-in Communications and does not apply to communications to serve you (described in Section 2(a) of this Privacy and cookies policy) or to other communications, which may reference DKNY Fragrances, e.g., from a retail store.

14. Data Controller

The information you provide to use will be managed by Data Controller DKNY Fragrances, Constellation House, 3 Kites Croft Business Park, Warsash Road, Fareham, PO14 4LF.

15. Notification of Changes

We may revise this Privacy and cookies policy from time to time. If we decide to change our Privacy and cookies policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy and cookies policy.

16. Comments

We have taken great measures to ensure that your visit to our DKNY Fragrances UK Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about our privacy practices, please contact us by e-mail at: dknycontact@dknyfragrances.co.uk

Copyright © DKNY Fragrances 2011. All worldwide rights reserved.

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