pureDKNY – The Cause

"pureDKNY strives to take small steps to help make a difference." discover how...


More than a fragrance, through DKNY's partnership with CARE International, pureDKNY is helping to make an impact on improving the financial future for women in Africa, one drop at a time.

By purchasing its signature ingredients from local African farmers, the majority of whom are women, pureDKNY has taken a step to help secure long-term cultivation of verbena in Togo, vanilla in Uganda and roses in Turkey.

About CARE International's Access Africa

CARE International's Access Africa programme provides savings-led financial services to more people in Africa than any other non-governmental organization. Over the next 10 years, Access Africa will reach 30 million people in 39 African countries. CARE International's Village Savings and Loan Associations are typically built by women living on less that $2 per day who collectively save pennies each week, then make small loans to each other to help finance small businesses and essential household expenses. CARE International offers VSLA members one year of intensive training in managing money. Because VSLAs are self-contained and operated by their own members, they are sustainable and replicable in communities where traditional financial institutions cannot operate.

Visit the CARE International website

PureDKNY fragrances are packaged to reflect their pure and simple intent. The scent is housed in a crystal clear bottle inspired by a raindrop; made from 100% recyclable glass and topped with a cap made of 100% recyclable high quality aluminium. The outer packaging is constructed from Certified Forest Paper and printed with lower volatile organic compound (voc) inks, manufactured at wind-powered facilities. The carton is wrapped in NatureFlex™ film, derived from the renewable wood-pulp of managed plantations.

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